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Big Week in Content Strategy!

Seems like every time we turn around, there’s even more exciting news about content strategy. This emerging discipline is making great strides in helping organizations better gather, manage and evaluate content to meet business goals — and more and more people are interested!

We wanted to point out two events this week that have us pretty geeked out.

Contents Magazine launches: We are looking forward to this new source of wisdom on content strategy, founded by Erin Kissane, Krista Stevens, Ethan Marcotte and Erik Westra. The site promises to focus on “content strategy, online publishing, and new-school editorial work.” We love it. The first issue is rolling out over the next few weeks, but they’ve already got some goodies posted on what the heck we all do, and what we call it.

Margot Bloomstein’s book hits Amazon: We can be a fairly cynical lot around here, but some of us turn downright fan-girl when we talk about Margot Bloomstein. She’s a smart thinker about content strategy and the theories behind what we do, so we can’t wait to read her content strategy book
coming out next spring.

And P.S., while you’re over at Amazon checking that out, you might as well go ahead and pre-order the second editions of two other great works that inform our field — also coming out in 2012:

We don’t know about you, but we’re already feeling smarter in anticipation.

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