Comments for Creek Content http://creekcontent.com Content strategy consulting, training and speaking Wed, 07 Dec 2011 01:36:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Building a Content Team by Patrick Pitman http://creekcontent.com/2011/11/building-a-content-team/comment-page-1/#comment-317 Patrick Pitman Wed, 07 Dec 2011 01:36:24 +0000 http://creekcontent.com/?p=455#comment-317 These are useful questions, and my bias would be to encourage outsourcing for sake of ensuring it gets done. But whether you do it yourself inside the company, there's got to be a clarity about the 'story' you are telling. What's your 'voice'? What is your authority, the source of your credibility, the place from which you can stand and tell stories? That's what 'content' ought to be anyway, a good story... These are useful questions, and my bias would be to encourage outsourcing for sake of ensuring it gets done. But whether you do it yourself inside the company, there’s got to be a clarity about the ‘story’ you are telling. What’s your ‘voice’? What is your authority, the source of your credibility, the place from which you can stand and tell stories? That’s what ‘content’ ought to be anyway, a good story…

]]> Comment on Our Picks for the Best Content Strategy Reading by Timothy Nobles http://creekcontent.com/2011/11/our-picks-for-the-best-content-strategy-reading/comment-page-1/#comment-315 Timothy Nobles Tue, 06 Dec 2011 22:21:21 +0000 http://creekcontent.com/?p=459#comment-315 In addition to the main library, and Clout, I enjoyed several books this year that have done wonders to support my dealings with content strategy. They are (in no particular order)... 1) Mental Models, by Indi Young, has provided me a ton of insights on how to consider the user's job to be done 2) Google Analytics, by Justin Cutroni, offered a great crash course for understanding just what can be tracked, how to track it, and know to bake the data collection implementation concerns into the content publishing plan. 3) Audience, Relevance, and Search Targeting Web Audience with Relevant Content, by James Mathewson, - Well the title kind of says it all. 4) Storytelling for the User Experience, by Whitney Quesenbery, has been helpful to me in better planning client and stakeholder meetings in terms of helping them clearly understand and being willing to support, what needs to happen for the user, the types of content that needs to be there, and what the results might be. I'll definitely have to check out Understanding Comics. It sounds like it would have some fun multi-channel experience underpinnings. In addition to the main library, and Clout, I enjoyed several books this year that have done wonders to support my dealings with content strategy. They are (in no particular order)…

1) Mental Models, by Indi Young, has provided me a ton of insights on how to consider the user’s job to be done

2) Google Analytics, by Justin Cutroni, offered a great crash course for understanding just what can be tracked, how to track it, and know to bake the data collection implementation concerns into the content publishing plan.

3) Audience, Relevance, and Search Targeting Web Audience with Relevant Content, by James Mathewson, – Well the title kind of says it all.

4) Storytelling for the User Experience, by Whitney Quesenbery, has been helpful to me in better planning client and stakeholder meetings in terms of helping them clearly understand and being willing to support, what needs to happen for the user, the types of content that needs to be there, and what the results might be.

I’ll definitely have to check out Understanding Comics. It sounds like it would have some fun multi-channel experience underpinnings.

]]> Comment on Our Picks for the Best Content Strategy Reading by laurie kalmanson http://creekcontent.com/2011/11/our-picks-for-the-best-content-strategy-reading/comment-page-1/#comment-275 laurie kalmanson Sat, 26 Nov 2011 20:50:01 +0000 http://creekcontent.com/?p=459#comment-275 great idea "living with complexity" -- donald norman: sets the framework for thinking about users, and thinking about meaning great idea

“living with complexity” — donald norman: sets the framework for thinking about users, and thinking about meaning

]]> Comment on Our Picks for the Best Content Strategy Reading by Kristina Mausser http://creekcontent.com/2011/11/our-picks-for-the-best-content-strategy-reading/comment-page-1/#comment-266 Kristina Mausser Thu, 24 Nov 2011 00:38:30 +0000 http://creekcontent.com/?p=459#comment-266 I really like Colleen Jones' book as well. While it isn't straight Content Strategy it bridges the gap nicely between the various departmental silos that can exist within an organization (Marketing, Content Strategy and Rhetoric), making this book a great resource for those who wear multiple hats in their roles. The other book that I've found to be very helpful in referring to clients is Curation Nation by Steven Rosenbaum. It's chock full of real world examples of curation and speaks to the print versus online world of journalism. I really like Colleen Jones’ book as well. While it isn’t straight Content Strategy it bridges the gap nicely between the various departmental silos that can exist within an organization (Marketing, Content Strategy and Rhetoric), making this book a great resource for those who wear multiple hats in their roles.

The other book that I’ve found to be very helpful in referring to clients is Curation Nation by Steven Rosenbaum. It’s chock full of real world examples of curation and speaks to the print versus online world of journalism.

]]> Comment on Our Picks for the Best Content Strategy Reading by James Callan http://creekcontent.com/2011/11/our-picks-for-the-best-content-strategy-reading/comment-page-1/#comment-263 James Callan Wed, 23 Nov 2011 18:08:53 +0000 http://creekcontent.com/?p=459#comment-263 One straight-up content strategy choice, and one that's not actually about content strategy but that I've found useful for ages: 1) Leen Jones' Clout: The Art and Science of Influential Web Content. Terrific blend of rhetoric, marketing, and content strategy. 2) Scott McCloud's Understanding Comics, which has a content-specific chapter but is all about how multiple content formats work together to create a single message. Fantastic and fun to read. One straight-up content strategy choice, and one that’s not actually about content strategy but that I’ve found useful for ages:

1) Leen Jones’ Clout: The Art and Science of Influential Web Content. Terrific blend of rhetoric, marketing, and content strategy.

2) Scott McCloud’s Understanding Comics, which has a content-specific chapter but is all about how multiple content formats work together to create a single message. Fantastic and fun to read.

]]> Comment on Creek Content: New Name, New Newsletter, Same Great Content Strategy by Laura Creekmore http://creekcontent.com/2011/08/creek-content-new-name-new-newsletter-same-great-content-strategy/comment-page-1/#comment-107 Laura Creekmore Thu, 22 Sep 2011 03:36:05 +0000 http://creekmoreconsulting.com/?p=361#comment-107 Thanks so much, Karen! Thanks so much, Karen!

]]> Comment on How I Know Content Strategy is Real by meganpacella http://creekcontent.com/2011/08/how-i-know-content-strategy-is-real-2/comment-page-1/#comment-60 meganpacella Wed, 14 Sep 2011 14:42:03 +0000 http://creekmoreconsulting.com/?p=314#comment-60 Thanks for reading! I agree that great projects start with a great CS. Good luck, and keep fighting the good fight. ;) Thanks for reading! I agree that great projects start with a great CS. Good luck, and keep fighting the good fight. ;)

]]> Comment on Creek Content: New Name, New Newsletter, Same Great Content Strategy by Karen Cronin http://creekcontent.com/2011/08/creek-content-new-name-new-newsletter-same-great-content-strategy/comment-page-1/#comment-57 Karen Cronin Tue, 13 Sep 2011 15:03:05 +0000 http://creekmoreconsulting.com/?p=361#comment-57 LOVE the name and the thinking behind it! LOVE the name and the thinking behind it!

]]> Comment on How I Know Content Strategy is Real by GJackson http://creekcontent.com/2011/08/how-i-know-content-strategy-is-real-2/comment-page-1/#comment-50 GJackson Sat, 10 Sep 2011 11:52:40 +0000 http://creekmoreconsulting.com/?p=314#comment-50 First time I'm reading, Megan - thanks for this post. I like your breakdown above, esp 1. I come from marketing/communication but am working in UX/IA now and find myself on a lot of content strategy projects — because it's needed and CS is a specific skill set not all UX professionals have. There's definitely still a need to educate clients on the need for solid CS even before entering into a redesign or design phase. I find it gets cut out as readily as research and testing. But all great projects grow from the content out. Keep up the good work! First time I’m reading, Megan – thanks for this post. I like your breakdown above, esp 1. I come from marketing/communication but am working in UX/IA now and find myself on a lot of content strategy projects — because it’s needed and CS is a specific skill set not all UX professionals have. There’s definitely still a need to educate clients on the need for solid CS even before entering into a redesign or design phase. I find it gets cut out as readily as research and testing. But all great projects grow from the content out.

Keep up the good work!

]]> Comment on About Creek Content by Metadata makes your content more powerful « Laura Creekmore http://creekcontent.com/about/comment-page-1/#comment-25 Metadata makes your content more powerful « Laura Creekmore Thu, 14 Jul 2011 16:10:14 +0000 http://creekmoreconsulting.com/?page_id=2#comment-25 [...] Company [...] [...] Company [...]

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