Content Strategy Consulting

Content strategy is both a mindset and a set of tools. It requires you to treat your content like a business asset — and then recommends best practices to manage your work from then on. Whether your project is a website, a marketing project and/or software product development, content strategy will make your work more effective.

Our consultants work with you to understand your business as well as you do, analyze your content and processes, then help you make changes to be as effective as possible. Our consultants have expertise in these areas:

• Content inventory and audit
• Information architecture, taxonomy, metadata
• Site navigation and user experience
• Content management process
• Editorial calendars
• Editorial staff and freelance management
• Instructional and how-to copy
• Web content creation