Here are upcoming public events where Laura Creekmore is speaking, or that are of interest to the whole content community.
Your content sends a message to your customers, prospects, members, and employees — make sure it’s the right message. After this workshop, you will:
-Understand how content strategy can improve your organization’s efforts
-Know when and how to inventory and audit your content
-Be able to create a message architecture to drive all content creation efforts
-Understand the basics of content marketing
-Understand how to analyze and measure results
-Know where to go for more help
Creek Content specializes in content strategy, a discipline that examines organization goals, creates appropriate content, establishes governing structures and operations procedures, and manages the process for effective results.
This is a full-day, hands-on workshop. Come prepared to learn with your laptop and questions, examples, and/or challenges from your organization. Refreshments and lunch will be provided.