I got the opportunity to speak at Confab Central today. This is a wonderful conference for anyone working in the content space—so much learning [and cake!] all in one place. One of the primary benefits is getting to meet other people who feel your pain. Who better to complain about clunky content management systems to than other people who’ve done the same?
My talk is very content-insider: How do we value the work of content? How do we make decisions about content? I argue for relentless practicality in this, focusing on money, message, and mechanics.