Vowing to lose weight this year? Wanna take more techno-breaks? Maybe you’ve resolved to quit smoking or make new friends. Like millions of other people, you may have made personal resolutions for 2013. But have you considered making resolutions for your content?
It may sound silly, but the new year is a great time to look back at your content and make plans for the year ahead. Here are four resolutions to consider when it comes to your business’ website content:
- Perform an audit. Look back at the content that’s currently live on your site. Are there gaps? Does the review inspire new ideas? Use this audit time to review your site’s analytics as well. Are there specific search terms bringing potential customers and clients to your site? Do you have the content to make a visit worth their time?
- Create a calendar. I’m sure there’s a line that should go here about the path to great content being paved with good intentions. The truth is: Creating a good editorial calendar now serves as a great foundation for your site’s content this year. Of course, you’ll want to write as inspiration strikes, but planning a bit ahead will allow for content to occur even on those days where the creative juices aren’t flowing quite so freely.
- Freshen things up. If a potential client visits your site today, will they see the same testimonials, case studies and blog posts that they saw when they visited 6 months ago? If you answered yes to that question, it’s time to add something new. Resolutions 1 and 2 will come in handy here.
- Don’t forget photos and videos. Don’t forget: Content is much more than just the words on the page. When was the last time your banner images were updated? Do you have videos on your site? Would audio files like podcasts be beneficial to your customers and clients?
A great year of engaging, educational informative content starts today. (And so does my diet.) Contact us if we can help complete your content audit/inventory, create custom content or provide a plan for meeting your business’ goals through content. It’s what we do, and what we love.