There is lots of content on the web. Lots. If you wanted to build a website about, say, the health benefits of running, there would be no shortage of content already out there that you could license and curate to fill your pages. But don't … [Continue reading]
The Online Community Lifecycle
Online communities must go through some initial setup phases, but once communities are up and running, several things should happen simultaneously. As we create new communities or nurture existing ones, we must ensure we are always balancing … [Continue reading]
3 Reasons To Do a Content Inventory Today
Last week I worked on a spreadsheet that included more 1,300 lines of information. I took one category of content and inventoried every piece connected to each keyword within that category for a client. I loved every minute of it! Call me organized; … [Continue reading]
Starting My MSIS Program
I just came today from the orientation for my master's in information sciences program at the University of Tennessee. It's a top-20 program in a field that for decades has trained our nation's librarians. Today, graduates also go into information … [Continue reading]
The Care and Feeding of Online Communities
Our work in content strategy often involves working with online communities. The principles we use to manage online communities are simple, but not always obvious. Our three guiding principles: Treat members like people.If you think of and … [Continue reading]