We have taught workshops in conjunction with conferences in other cities, and we’ve spoken about how important we think content strategy is here, but we’ve never taught a workshop in Nashville before. Nashville’s becoming well known as a growing tech center, and we know what that means — there are a lot of people here dealing with the complexities that content brings.
Every organization deals with content. Are you managing your content as effectively as you can? Do you even know what content you have out there? Does your content send the right message?
Your content sends a message to your customers, prospects, members, and employees — make sure it’s the right message.
Creek Content specializes in content strategy, a discipline that examines organization goals, creates appropriate content, establishes governing structures and operations procedures, and manages the process for effective results.
In this half-day workshop, we’ll share some of our inside tips and tricks with you. You will be on your way to more effectively managing your content when you leave!
Who Should Attend:
- Copywriters
- Account executives
- Marketers
- Designers
- Product managers
- Anyone responsible for communicating with your customers
Agenda:
| 8:00a | Arrive, network. We’ll provide bagels and coffee, or bring your own breakfast to join us! The workshop starts on the dot at 9a. |
| 9:00a | Content strategy background |
| 9:30a | Audience, message, goals |
| 10:15a | Break |
| 10:30a | Content inventories and audits |
| 11:30a | Next steps |
| 12:00p | The workshop wraps up on the dot! Creek Content staff will stay to answer individual questions. |
Key Takeaways:
- Understand how content strategy can improve your organization’s efforts
- Know when and how to inventory and audit your content
- Create a message architecture to drive all content creation efforts
- Know where to go for more help