I taught a workshop at Content Marketing World this year, called Content Strategy 101. About 40 of us spent the afternoon walking through the elements of content strategy, thinking about audience, strategy, operations, governance and analytics. I’ve got some tips from that workshop I’ll share with you soon, but first I wanted to just give you a peek into those ideas. I was a guest on the Enterprise Marketer podcast while I was at CMW, and I think you’ll enjoy this podcast and gain some insights into using content marketing effectively.
