How many of you are in feed-the-beast mode right now? You know what I'm talking about. You've got a blog. A YouTube channel. Twitter. Facebook. Snapchat. Instagram. Hell, get someone to figure out Periscope. We need to get on that. Or perhaps you … [Continue reading]
Solid Content Marketing Advice: Own Your Channel
I spend a fair amount of time every week learning more about my craft. When we pitch our expertise to prospective clients, we're betting on the fact that Creek Content understands its game better than anyone else. So we're always learning. I've … [Continue reading]
Getting Into the User Context—And Out of Your Own
I just read a transcript of a very insightful presentation by my friend Sara Wachter-Boettcher, who's a great content strategist and the editor of A List Apart. She's dealing with the impact of content and design work on the user...and especially … [Continue reading]
Managing the Marketing Delta: Twitter as a Secret Weapon
Here recently, I've been feeling pretty sorry for my friends in marketing. Because this has to be one of the hardest times to be a marketer ever. Oh, for sure, there are amazing tools out there. Crazy-awesome technology that you can use to learn … [Continue reading]
So We Had This Newsletter Once…
Once upon a time, a content strategy consulting company created a newsletter to share brilliant ideas about content strategy with clients, friends, and anyone who cared about content. It was a lovely little newsletter. But one day, life took … [Continue reading]
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