I've been waiting for a couple of years for someone to talk about removing the art from content creation. Most writers/editors/creative types I know got into their business because they loved the lyrical potential of the written word, or the … [Continue reading]
Applying New Interface and Technical Thinking to a CMS
Have you used a legacy content management system? An enterprise CMS? Something a little older and stodgier than WordPress? How about SharePoint, even -- either as a document management system or a CMS? Now...think for just a minute ... Imagine … [Continue reading]
How I Know Content Strategy Is Real
A few weeks ago, I stumbled across this post by Olivier Blanchard at Brandbuilder.com, and I haven’t been able to get it out of my mind ever since. Yes, it is a bit dated (posted in October 2010), but that doesn’t change the fact that I took offense … [Continue reading]
Why You Should Start With Your Audience
Given that we're in a digital age, with business communication largely mediated by technology, I'm going to use a funny metaphor: It's awfully easy to put the cart before the horse. We've all been witness to [and yes, party to] this kind of … [Continue reading]
3 Reasons Why You Need a Style Guide
Besides making things look uniform and inviting, a style guide will help improve your workflow and the usability of your content, among other things. Here are three reasons why you need a style guide to improve your business: It reduces your … [Continue reading]
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