Making Great Content Decisions

I got the opportunity to speak at Confab Central today. This is a wonderful conference for anyone working in the content space—so much learning [and cake!] all in one place. One of the primary benefits is getting to meet other people who feel your pain. Who better to complain about clunky content management systems to than other people who’ve done the same?

My talk is very content-insider: How do we value the work of content? How do we make decisions about content? I argue for relentless practicality in this, focusing on money, message, and mechanics.

See Us at Craft Content Nashville


Creek Content is delighted to sponsor the inaugural Craft Content Nashville, which really isn’t brand new. It’s the evolution of Podcamp Nashville, our long-running local, free unconference. It’s being held at the Nossi College of Art, from 9 a.m.-5 p.m. Saturday, April 11. If you care about, create, manage, or pay for content, you know […]

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Understanding Intelligent Content

We’re living in a world where practically anything is possible when it comes to content. You really can understand your audience, target appropriately, and deliver content that meets their needs–and your business goals–if you’re using the right tools. If you’re structuring your content well. If you’re creating “intelligent” content. What the $#%# does THAT mean? […]

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You Need a Content Plan

We were having a staff meeting recently and talking about new and upcoming projects. We realized that about half of them somehow involve creating a content operations plan for our clients. We’re delighted to see folks getting serious about operations — but what does that mean? There are a several facets to ongoing content operations, or content […]

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Gathering Information About Your Audience

I’ve found that many people in the content world operate at a far remove from their audience. That’s kind of funny, if you think about it. Journalism and customer service are probably the traditional fields from which a lot of modern content work stems — and both of those require constant interaction with the audience. […]

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