You need content strategy.
If you’re in health care, insurance, financial services or another highly regulated field, you don’t need a copywriter. You don’t need another marketer. You need professionals who understand the complex problems you face, and who can help you reach your customers with the information they need to make wise decisions. You need content strategy.
Content strategy is both a mindset and a toolbox. Together, they can make your content a business asset, not just an expense. Creek Content helps you define, find, organize and manage your content as a business asset — making your content work for you, instead of the other way around.
Do these problems sound familiar?
- Customers and prospects who can’t find what they need on your website
- Complex content management systems that make your job more difficult
- Lack of knowledge about whether your content is working
- Reams of emails for every decision
- Uncertainty over whether you’re protecting your customers
If you’re facing any of these challenges, we need to talk. Creek Content specializes in content strategy for highly regulated industries like health care, financial services and insurance. We help you define your strategy, cut the red tape inside your own organization, and most importantly, meet your customers’ needs and protect their interests.
Content Strategy: Our Thoughts
Our post last week on some exciting upcoming resources in content strategy got us thinking about a topic we discuss fairly often here: What’s in the essential content strategy library? We spend a lot of time educating ourselves and our clients on the latest tools and techniques that content strategy brings to projects. Because the [more …]
Seems like every time we turn around, there’s even more exciting news about content strategy. This emerging discipline is making great strides in helping organizations better gather, manage and evaluate content to meet business goals — and more and more people are interested! We wanted to point out two events this week that have us [more …]
Many marketing departments in particular are grappling with the content demands of today’s 24/7, firehose media. Marketing departments were traditionally built on planning, research and strategy, with perhaps a freelance copywriter on call. With Facebook, Twitter, YouTube, and your own website now clamoring for content along with traditional communications vehicles, the traditional structure can’t meet [more …]
From time to time, big projects come across your desk that require large amounts of content. Obviously you can’t create thousands of articles over night, so you do the next best thing: Hire a content vendor. But before you sign on the dotted line, you want to make sure your contract works for both parties. [more …]