See Us at Craft Content Nashville

ccn_logoCreek Content is delighted to sponsor the inaugural Craft Content Nashville, which really isn’t brand new. It’s the evolution of Podcamp Nashville, our long-running local, free unconference. It’s being held at the Nossi College of Art, from 9 a.m.-5 p.m. Saturday, April 11.

If you care about, create, manage, or pay for content, you know where you need to be tomorrow. I’ll be speaking at 10 a.m. about making content decisions, but there are great sessions all day long.

Don’t miss out–and come say hello at 10 a.m. (Yes, registration is officially closed now, but just show up a few minutes early and you can register on-site!)

Understanding Intelligent Content

We’re living in a world where practically anything is possible when it comes to content. You really can understand your audience, target appropriately, and deliver content that meets their needs–and your business goals–if you’re using the right tools. If you’re structuring your content well. If you’re creating “intelligent” content. What the $#%# does THAT mean? […]

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You Need a Content Plan

We were having a staff meeting recently and talking about new and upcoming projects. We realized that about half of them somehow involve creating a content operations plan for our clients. We’re delighted to see folks getting serious about operations — but what does that mean? There are a several facets to ongoing content operations, or content […]

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Gathering Information About Your Audience

I’ve found that many people in the content world operate at a far remove from their audience. That’s kind of funny, if you think about it. Journalism and customer service are probably the traditional fields from which a lot of modern content work stems — and both of those require constant interaction with the audience. […]

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Have We Removed the Art From Writing?

I’ve been waiting for a couple of years for someone to talk about removing the art from content creation. Most writers/editors/creative types I know got into their business because they loved the lyrical potential of the written word, or the emotional response they could provoke with video, or at some level, they appreciated the potential […]

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