You need content strategy.
If you’re in health care, insurance, financial services or another highly regulated field, you don’t need a copywriter. You don’t need another marketer. You need professionals who understand the complex problems you face, and who can help you reach your customers with the information they need to make wise decisions. You need content strategy.
Content strategy is both a mindset and a toolbox. Together, they can make your content a business asset, not just an expense. Creek Content helps you define, find, organize and manage your content as a business asset — making your content work for you, instead of the other way around.
Do these problems sound familiar?
- Customers and prospects who can’t find what they need on your website
- Complex content management systems that make your job more difficult
- Lack of knowledge about whether your content is working
- Reams of emails for every decision
- Uncertainty over whether you’re protecting your customers
If you’re facing any of these challenges, we need to talk. Creek Content specializes in content strategy for highly regulated industries like health care, financial services and insurance. We help you define your strategy, cut the red tape inside your own organization, and most importantly, meet your customers’ needs and protect their interests.
Content Strategy: Our Thoughts
If you’ve been looking for an opportunity to learn more about content strategy, I’ve got a deal for you! I’m presenting a 3-hour workshop as part of the Midwest UX Conference, in Columbus, OH. Content Strategy 101 will take you through the whats, the whys, and most importantly, the how-tos of content strategy on Thursday, [more …]
I take lots of photos for a local pet rescue group. Lots. Hundreds each year. I volunteer my time, my equipment, my editing and my eye, and it’s one of the most fulfilling things I’ve ever done in my life. Photos — just like blog posts, white papers, videos, articles, quizzes and so much more [more …]
Creek Content is proud to sponsor the April 12 luncheon for the Nashville chapter of the American Marketing Association — and its speaker, Jonathan Byerly from Dell. Byerly is responsible for content strategy at Dell, and he gave a great presentation at Confab 2011. We are looking forward to his talk at NAMA next Thursday. [more …]
We are really excited about the opportunity to talk content strategy basics at PodCamp Nashville on Saturday, April 14. Whether you’re just diving into the interactive and digital worlds or have been online since before the world wide web, you’ll find great speakers and useful intelligence at PodCamp. This year, I’ll be doing a mini [more …]