If you’ve been looking for an opportunity to learn more about content strategy, I’ve got a deal for you!

I’m presenting a 3-hour workshop as part of the Midwest UX Conference, in Columbus, OH. Content Strategy 101 will take you through the whats, the whys, and most importantly, the how-tos of content strategy on Thursday, May 31. The conference pass is an affordable $350 and the workshops are a steal at $50 each. I’m teaching in the morning, so pick up one of the other great topics that afternoon, as well. Register today while there’s still room….some of the workshops are close to selling out!

Creek Content is proud to sponsor the April 12 luncheon for the Nashville chapter of the American Marketing Association — and its speaker, Jonathan Byerly from Dell. Byerly is responsible for content strategy at Dell, and he gave a great presentation at Confab 2011. We are looking forward to his talk at NAMA next Thursday.

If you’re interested in learning more about content strategy, or in hearing how you can budget for and measure it, it’s not too late to sign up for the luncheon! We’d be glad to see you there.

We are really excited about the opportunity to talk content strategy basics at PodCamp Nashville on Saturday, April 14. Whether you’re just diving into the interactive and digital worlds or have been online since before the world wide web, you’ll find great speakers and useful intelligence at PodCamp.

This year, I’ll be doing a mini workshop in my session, Content Strategy 101. I’ll take you through the nuts and bolts of content strategy — both the mindset and the toolbox. You’ll learn:

• How to advocate for content in the design process
• How to identify the right people to do it [And what to do if that person is you!]
• The tools you need to analyze your content
• How to get rid of ROT [Redundant, outdated, trivial content]
• The importance of developing long-term governance processes

The result?

You’ll come out of this workshop with tools to be an advocate for your content. You’ll understand how to manage your content strategically. You’ll also have resources to get support and continue learning about the emerging discipline of content strategy.

I’m headed for Ann Arbor, MI, this weekend, to attend one of the 14 locations hosting an event for World IA Day. The event, organized by the Information Architecture Institute [disclosure: I'm on the board of directors], is a fabulous, world-wide opportunity for people to celebrate and learn more about the field of information architecture.

What is information architecture?
Information architecture is a discipline and practice that focuses on making information usable. Information architects organize information and figure out how to best share it to help others find and use the information they need. Day to day, that means we do things like create wireframes, website navigation, develop metadata and taxonomy, and evaluate user’s needs and their responses to our work.

Let me know if you’ll be in Ann Arbor for World IA Day, as well. If you can’t make it in person to any of the events on Saturday, watch #wiad on Twitter to follow along!