Creek Content

End content chaos. Communicate clearly.

Join Us at IA Summit in May

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This year’s IA Summit is coming up May 4 – 8 in Atlanta. The IA Summit is a gathering of information architects, user experience designers, content strategists, and all those who work to create and manage information spaces. The theme is “A Broader Panorama,” which seeks to address the change in digital spaces from page-based models to cross-channel, data-dependent, multi-platform, context-aware content presented in ways that benefit users. Everyone who contributes to content needs to understand information architecture so that sites are optimized for findability, understanding, and adaptability. For more information, visit the IA Summit website. As a guest of Creek Content, you can get $50 off the cost of attending the conference (use code CREEKMORE50 when you register here).

Also, be sure to join Laura at her pre-conference workshop about structured content. “Seeing the Trees Despite the Forest—Discerning Content Structure from a Blobby Website” is just half a day on Thursday, May 5 starting at 1:30 p.m. It will take you through the step-by-step process of structuring your content with exercises and presentations that will help:

  • See the overall structure of your content
  • See the micro-level structure
  • Define the potential positive impact of increased structure for your content
  • Understand when metadata can help
  • Understand when chunking content into semantically rich fields can help
  • Research and evaluate existing metadata schemas for use on your projects

Why learn about crafting a structured content model? Structured content is extensible content. After this workshop, you’ll be able to analyze your content and see its potential, know where to go for information on external metadata schemas that can help you, and even understand whether the payoff of structuring your content is worth the effort.

It is not necessary to register and attend the full conference to attend a pre-conference workshop. If you are in or near Atlanta, you can register to attend this workshop separately from the conference at the bottom of the form on the website.