Here are upcoming public events where Laura Creekmore is speaking, or that are of interest to the whole content community.
I presented a workshop at the IA Summit in Atlanta in May 2016. We worked on figuring out appropriate content structure in an existing, “blobby” website—a website with little structure beyond the body field for content.
Learn more about Seeing the Trees Despite the Forest.
Here’s the slide deck from the workshop:
Here’s the official description:
The demands of today’s marketplace require that every facet of your customer communications must be top-notch, attention-getting and targeted — the right content at the right time, in the right format, to the right audience. Content cannot be an afterthought. It has to be carefully crafted, from audience understanding to messaging to creation to execution.
This workshop will take you through the nuts and bolts of content strategy — both the mindset and the toolbox. You’ll learn:
- How content strategy tools help you better understand your audience
- How to identify the right people to create and manage content
- The tools you need to analyze your content
- How to get rid of ROT [Redundant, outdated, trivial content]
- Why and how to create effective governance processes
- How to get management on board
Whew! Plus we’ll talk about resources that you can use for more study and information after the workshop.
If you’re interested in learning about content strategy, this workshop is a great place to begin. It will enhance your marketing or product development and management work, and help you see how to create content that works.
One of the best content strategy events, every single year. Brain Traffic’s Kristina Halvorson and the Confab crew always have great speakers, lots of learning, and even more fun on tap.
This great 3-day intensive workshop conference packs in the learning with lots of fun. Laura Creekmore will facilitate a workshop on the editorial perspective on content structure.
Content Structure: An Editor’s Perspective
Laura Creekmore facilitates a workshop on using content structure to enhance your website, better connect with your audience, and align your content with your business goals.