Here are upcoming public events where Laura Creekmore is speaking, or that are of interest to the whole content community.
Information Development World is the first—and only—conference dedicated to helping organizations create exceptional customer experiences centered around content. Our goal is to bring together the brightest minds in the content arena—content strategists, technical communicators, content marketers, product managers, customer assistance specialists, translators, localizers, taxonomists, and user experience professionals—to demystify the methods, standards, tools and technologies needed to deliver exceptional omni-channel customer experiences.
Customer Experience: Designing Content To Inspire Change
Speaker: Laura Creekmore
October 23, 2014 10:45 a.m.
Description
We create content to inspire action. But many of us are shooting in the dark, using a shopworn template for our information, instead of taking advantage of current research into human motivations and biases. Learn to shape environments and content to inspire the change you want in your users.
Your content sends a message to your customers, prospects, members, and employees — make sure it’s the right message. After this workshop, you will:
-Understand how content strategy can improve your organization’s efforts
-Know when and how to inventory and audit your content
-Be able to create a message architecture to drive all content creation efforts
-Understand the basics of content marketing
-Understand how to analyze and measure results
-Know where to go for more help
Creek Content specializes in content strategy, a discipline that examines organization goals, creates appropriate content, establishes governing structures and operations procedures, and manages the process for effective results.
This is a full-day, hands-on workshop. Come prepared to learn with your laptop and questions, examples, and/or challenges from your organization. Refreshments and lunch will be provided.