Here are upcoming public events where Laura Creekmore is speaking, or that are of interest to the whole content community.
Information Development World is the first—and only—conference dedicated to helping organizations create exceptional customer experiences centered around content. Our goal is to bring together the brightest minds in the content arena—content strategists, technical communicators, content marketers, product managers, customer assistance specialists, translators, localizers, taxonomists, and user experience professionals—to demystify the methods, standards, tools and technologies needed to deliver exceptional omni-channel customer experiences.
Customer Experience: Designing Content To Inspire Change
Speaker: Laura Creekmore
October 23, 2014 10:45 a.m.
Description
We create content to inspire action. But many of us are shooting in the dark, using a shopworn template for our information, instead of taking advantage of current research into human motivations and biases. Learn to shape environments and content to inspire the change you want in your users.
Confab Higher Ed brings together people who work on content for colleges and universities. It’s a great time to explore the particular issues we deal with in an academic environment.
Creek Content president Laura Creekmore will present “How to Play Well With Others,” focusing on tools to make you a better collaborator and team leader.
I presented a workshop at the IA Summit in Atlanta in May 2016. We worked on figuring out appropriate content structure in an existing, “blobby” website—a website with little structure beyond the body field for content.
Learn more about Seeing the Trees Despite the Forest.
Here’s the slide deck from the workshop:
The Summit on Content Marketing is an online conference for individuals and businesses who want to develop a successful content strategy, increase buyer engagement, grow their audience and improve the quality and quantity of leads.
Attend The Summit on Content Marketing from anywhere in the world—without traveling anywhere. More than 100 speakers covering every topic related to content marketing…it’s a great deal!
My session focuses on creating a strategy for your content marketing efforts. We’ll talk about:
- Understanding your audience and their needs
- Setting business goals
- Selecting tactics to reach your goals
- Iterating on your work
One of the best content strategy events, every single year. Brain Traffic’s Kristina Halvorson and the Confab crew always have great speakers, lots of learning, and even more fun on tap.
This fantastic annual conference gives you everything you need to learn about content marketing all in one place, with a few thousand of your closest friends. Laura Creekmore will facilitate a workshop and present a shorter session as well.