End content chaos. Communicate clearly.
Many professionals instinctively know that writing (or creating other content) about your area of expertise demonstrates your thought leadership. Yet many professionals don't do anything with that knowledge. When you have achieved a certain level of … [Continue reading]
Recently I needed a developer to help me with a small job on this website. I asked on Twitter who people recommended for a Wordpress/My Emma integration and styling job. Very quickly, a local Wordpress developer got in touch, we agreed on the project … [Continue reading]
I'm excited to speak at the Summit on Content Marketing on May 31. I think you'll be amazed at the great speakers on the agenda: Andy Crestodina Rand Fishkin Carrie Hane Colleen Jones Ahava Leibtag Neil Patel David Meerman … [Continue reading]
I'm working on a book about content strategy for health care. I've thought about writing a book for a very long time—at least 5 years. I've worked on at least 4 different book ideas in that time period, and I wouldn't even say I've discarded the … [Continue reading]
I've worked deeply embedded in several organizations during my career, always focused on content strategy. And I've had the pleasure of working with a lot of smart people doing great work. But I have found that seeing content strategically is yet not … [Continue reading]