I got the opportunity to speak at Confab Central today. This is a wonderful conference for anyone working in the content space—so much learning [and cake!] all in one place. One of the primary benefits is getting to meet other people who feel your … [Continue reading]
See Us at Craft Content Nashville
Creek Content is delighted to sponsor the inaugural Craft Content Nashville, which really isn't brand new. It's the evolution of Podcamp Nashville, our long-running local, free unconference. It's being held at the Nossi College of Art, from 9 a.m.-5 … [Continue reading]
Understanding Intelligent Content
We're living in a world where practically anything is possible when it comes to content. You really can understand your audience, target appropriately, and deliver content that meets their needs--and your business goals--if you're using the right … [Continue reading]
You Need a Content Plan
We were having a staff meeting recently and talking about new and upcoming projects. We realized that about half of them somehow involve creating a content operations plan for our clients. We're delighted to see folks getting serious about operations … [Continue reading]
Gathering Information About Your Audience
I've found that many people in the content world operate at a far remove from their audience. That's kind of funny, if you think about it. Journalism and customer service are probably the traditional fields from which a lot of modern content work … [Continue reading]
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