A style guide is a detailed description of the standard format you want to create for your content. Whether you have one source of content or multiple contributors, a style guide helps track style decisions across channels and over time. The guide … [Continue reading]
The ABCs of Content Creation
This morning I gave a talk at the Content Strategy Workshops in Vancouver, and a member of the audience said that this particular idea I shared was particularly meaningful to them. I thought I’d share it with you, too. Audience Need+Business … [Continue reading]
DTDT: What Is Content? [And Who Cares?]
Note: I first wrote this post for a blog that no longer exists, but when Jeff Parks and Kristina Mauser rebooted their site at Follow the UX Leader, they asked former guest posters if we'd like the chance to post our content on our own sites now. I … [Continue reading]
What to Know Before Buying a New Technical Solution
For years, we've worked with marketing or other business-side clients who are trying to solve a problem. Often someone will suggest a new technical system as a solution. You need a new content management system! You need a better database! You need a … [Continue reading]
Thomas Goetz on Storytelling in Health Care
Starting off the morning at the Healthcare Marketing Strategies Summit with Thomas Goetz, author of The Decision Tree, now with the Robert Wood Johnson Foundation. What follows are my stream-of-consciousness style notes...not exact quotes. 70% of … [Continue reading]
- « Previous Page
- 1
- …
- 7
- 8
- 9
- 10
- 11
- …
- 18
- Next Page »