Creek Content Founder and Principal Strategist Laura Creekmore was recently featured on All About Women, answering questions about social media for business, educating yourself on social media as a parent and the privacy concerns that accompany it all. All About Women is a non-profit organization by and for women, designed to help those who want to live healthier lives.

Laura answered questions ranging from simply defining the term “social media” to more delicate questions about privacy. For instance, what social media tools should small businesses be using?

“There’s no one right answer to this question. Start by thinking about your customers… Where do they spend their time online? What do they expect to be able to do there?” Laura goes on to explain that Facebook isn’t perfect for every business — neither is LinkedIn or Twitter.

“If you don’t need to use Twitter to reach your customers, it still may be one of your most valuable research and professional-connection tools; it is for my company.”