Here are upcoming public events where Laura Creekmore is speaking, or that are of interest to the whole content community.
I presented a workshop at the IA Summit in Atlanta in May 2016. We worked on figuring out appropriate content structure in an existing, “blobby” website—a website with little structure beyond the body field for content.
Learn more about Seeing the Trees Despite the Forest.
Here’s the slide deck from the workshop:
Here’s the official description:
The demands of today’s marketplace require that every facet of your customer communications must be top-notch, attention-getting and targeted — the right content at the right time, in the right format, to the right audience. Content cannot be an afterthought. It has to be carefully crafted, from audience understanding to messaging to creation to execution.
This workshop will take you through the nuts and bolts of content strategy — both the mindset and the toolbox. You’ll learn:
- How content strategy tools help you better understand your audience
- How to identify the right people to create and manage content
- The tools you need to analyze your content
- How to get rid of ROT [Redundant, outdated, trivial content]
- Why and how to create effective governance processes
- How to get management on board
Whew! Plus we’ll talk about resources that you can use for more study and information after the workshop.
If you’re interested in learning about content strategy, this workshop is a great place to begin. It will enhance your marketing or product development and management work, and help you see how to create content that works.
The Summit on Content Marketing is an online conference for individuals and businesses who want to develop a successful content strategy, increase buyer engagement, grow their audience and improve the quality and quantity of leads.
Attend The Summit on Content Marketing from anywhere in the world—without traveling anywhere. More than 100 speakers covering every topic related to content marketing…it’s a great deal!
My session focuses on creating a strategy for your content marketing efforts. We’ll talk about:
- Understanding your audience and their needs
- Setting business goals
- Selecting tactics to reach your goals
- Iterating on your work
This fantastic annual conference gives you everything you need to learn about content marketing all in one place, with a few thousand of your closest friends. Laura Creekmore will facilitate a workshop and present a shorter session as well.