We're going back to the beginning here with a series on the basics of content strategy. Think of it as back to school! I've been doing this kind of work for 15 years now, and our discipline has even had the name of content strategy fairly … [Continue reading]
World IA Day Coming to Nashville in 2013
Y'all -- we can hardly stand it, we're so excited! On Feb. 9, 2013, Nashville joins 14 other cities worldwide in celebrating World Information Architecture Day. This second annual event of the IA Institute promises to be a great day for Nashville … [Continue reading]
Barcamp 2012: The Fruitiest Fruit
Have you ever had this kind of conversation with a customer? Customer: I have this huge problem. I'm looking for a widgeterator to solve the problem and I'm having a lot of trouble finding one! You: A widgeterator? OMG! We sell those! You have been … [Continue reading]
Content Strategy 101: A Workshop With Creek Content
We are really excited to announce that we're teaching an in-person content strategy workshop on Tuesday, Nov. 13, here in Nashville. Early registration is available now through Oct. 19, and it's just $99 for a jam-packed morning of learning! We … [Continue reading]
Creek Content at Content Marketing World
Next month, I'm honored to be presenting two sessions on content strategy at Content Marketing World: Getting Buy-In on Your Content Project How to Organize Your Content Marketing Plan If you haven't already signed up, get your Content … [Continue reading]
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