End content chaos. Communicate clearly.
We are really excited about the opportunity to talk content strategy basics at PodCamp Nashville on Saturday, April 14. Whether you're just diving into the interactive and digital worlds or have been online since before the world wide web, you'll … [Continue reading]
Last week, I had the pleasure of attending Steph Hay’s Writing Content for Usability webinar. Steph’s main question (and the one we’ve been asking ourselves for years) is “Why does the Internet still lack great content?” Steph’s short answer is … [Continue reading]
I'm headed for Ann Arbor, MI, this weekend, to attend one of the 14 locations hosting an event for World IA Day. The event, organized by the Information Architecture Institute [disclosure: I'm on the board of directors], is a fabulous, world-wide … [Continue reading]
Website smackdown, that is. On Thursday, Feb. 16, the Nashville Chapter of the American Marketing Association is hosting NAMA’s eSIG Website Smackdown at eSpaces. Experts in several web-related fields such as website design, user experience and … [Continue reading]
Our post last week on some exciting upcoming resources in content strategy got us thinking about a topic we discuss fairly often here: What's in the essential content strategy library? We spend a lot of time educating ourselves and our clients on … [Continue reading]