With almost every new client, Creek Content recommends a content audit or content inventory as the first project. Sometimes, we have to explain the methodology behind that, though. When you know your stuff is bad, it's awfully tempting just to throw … [Continue reading]
The Challenges of Licensing Content
Over the years, we've worked with a number of clients who license content from others -- from other websites, from magazines, from newspapers, from bloggers, from freelance writers -- and many of our clients go into the licensing process with two … [Continue reading]
Upcoming Workshop: Content Strategy 101 at Midwest UX
If you've been looking for an opportunity to learn more about content strategy, I've got a deal for you! I'm presenting a 3-hour workshop as part of the Midwest UX Conference, in Columbus, OH. Content Strategy 101 will take you through the whats, … [Continue reading]
4 Reasons to Give Content Away for Free
I take lots of photos for a local pet rescue group. Lots. Hundreds each year. I volunteer my time, my equipment, my editing and my eye, and it's one of the most fulfilling things I've ever done in my life. Photos -- just like blog posts, white … [Continue reading]
4/12: Content Strategy at the Nashville AMA Luncheon
Creek Content is proud to sponsor the April 12 luncheon for the Nashville chapter of the American Marketing Association -- and its speaker, Jonathan Byerly from Dell. Byerly is responsible for content strategy at Dell, and he gave a great … [Continue reading]
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