The Information Architecture Institute this week announced the addition of two members to its board of directors. One of which is our very own founder and principal strategist, Laura Creekmore! A global organization with more than 2,000 members … [Continue reading]
5 Tips for Telling a Story Worth Listening To
My dad had all sorts of great one-liners. They seemed to come out of his mind and mouth quickly and appropriately for any occasion. For a skinned knee, he would always say, "It'll feel better when it quits hurting." When it came to love, he often … [Continue reading]
Creek Content: New Name, New Newsletter, Same Great Content Strategy
We've been in business here for nearly 3 years and we've gone by Creekmore Consulting that whole time -- but we've been content strategists for even longer than that. And the more we thought about it, the more we thought 2 things: Content is … [Continue reading]
Navigation, Metadata and Taxonomy
You’ll sometimes hear navigation, taxonomy and even metadata used interchangeably, but to the information architect, these three different concepts work together to make your content work for you. The navigation is what we all see on your website … [Continue reading]
How I Know Content Strategy is Real
A few weeks ago, I stumbled across this post by Olivier Blanchard at Brandbuilder.com, and I haven’t been able to get it out of my mind ever since. Yes, it is a bit dated (posted in October 2010), but that doesn’t change the fact that I took offense … [Continue reading]